Consent engine
Permission first.
No contact enters a marketing workflow unless the system has a lawful basis, consent language, source, timestamp, and unsubscribe path. Harvested addresses do not get silently imported into campaigns.
Stored fields
Subscriber
Loading total consent records.
Consent record
Loading subscription and double-opt-in states.
Data basis
Loading inquiry-only capture status.
History
Loading suppression and unsubscribe state.
Lead capture rules
| Rule | Requirement |
|---|---|
| Opt-in disclosure | Explain what they receive, why, frequency, and how to unsubscribe. |
| Consent storage | Store source, form, language version, timestamp, and status history. |
| Marketing sync | Only sync contacts with appropriate permission and unchanged unsubscribe state. |
| Suppression | Keep unsubscribed and do-not-contact contacts out of campaigns. |