$0
Global revenue
Sum of tracked product and service revenue.
Executive revenue command
Measure what matters.
This board is built to show the commercial reality of Swarmie: global revenue, recurring revenue, pipeline value, conversion, retention, margin, and the cost of growth — without inventing numbers or hiding approvals.
Live economics
$0
Monthly recurring revenue
Subscription revenue by product and segment.
$0
Customer acquisition cost
Tracked by channel, campaign, and audience.
$0
Customer lifetime value
Economics with retention, margin, and expansion.
$0
Pipeline value
Qualified opportunities weighted by close probability.
0
Qualified leads
Consented leads ready for nurture or sales review.
0%
Conversion rate
Stage-to-stage conversion across the sales pipeline.
Revenue by product
Live data will populate from paid orders and subscriptions.
Revenue by geography
Country-level demand and weighted opportunity value appear here when account intelligence is available.
Revenue by segment
Segment-level expected value and fit data will populate as the engine learns.
Economics model
| Metric | Formula | Use |
|---|---|---|
| CAC | Marketing + sales spend / new customers | Channel efficiency |
| LTV | Revenue × gross margin × retention | Pricing and expansion |
| LTV:CAC | Lifetime value / acquisition cost | Budget allocation |
| Net revenue | Revenue - infra - marketing - sales - AI costs | Profitability |